BrainStation is a global leader in digital skills training and workforce transformation. They offer courses in various fields, aimed at helping professionals and companies to evolve and stay competitive in the digital age. Continue reading to uncover more about this transformative digital training platform.
Background Story
BrainStation was founded in 2012 by Jason Field and other industry experts who recognized the need for digital skills training in the workforce. The company started as a small project in a coffee shop in Toronto, Canada, and has since grown into a global organization with campuses in Toronto, Vancouver, New York, and other locations. BrainStation has worked with over 500 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 100,000 professionals and some of the largest corporations in the world.
Target Customers
BrainStation’s target customers are individuals and organizations who want to achieve digital success. The company offers courses and workshops in various digital skills, including web development, user experience design, data science, digital marketing, product management, cybersecurity, data analytics, Python, user interface design, design thinking, search engine marketing, social media marketing, artificial intelligence, and leadership courses. BrainStation’s courses are designed for professionals who want to upskill or reskill in their current roles or transition to new careers.
Featured Customers
BrainStation has worked with some of the largest corporations in the world, including Adobe, IBM, P&G, FedEx, Salesforce, Merck, American Express, PayPal, Google, etc. These companies have benefited from BrainStation’s digital education and have empowered their employees to succeed in the digital age.
Funding, Capital Raised, Estimated Revenue
BrainStation has raised $32 million in funding to date. In 2019, the company raised $29 million in a Series A funding round led by global investment firm HarbourVest Partners. BrainStation’s estimated annual revenue is currently $103.8M per year, and its estimated revenue per employee is $185,644.
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Products and Services
BrainStation offers a range of products and services to help individuals and organizations achieve digital success. The company’s products and services include:
- Courses and Workshops: BrainStation offers courses and workshops in various digital skills, including web development, user experience design, data science, digital marketing, product management, cybersecurity, data analytics, Python, user interface design, design thinking, search engine marketing, social media marketing, artificial intelligence, and leadership courses. These courses are designed for professionals who want to upskill or reskill in their current roles or transition to new careers.
- Corporate Training: BrainStation offers customized corporate training programs to help organizations upskill their employees in digital skills. These programs are tailored to the specific needs of the organization and can be delivered on-site or online.
- Events: BrainStation hosts events, including panel discussions, workshops, and networking events, to bring together professionals in the digital industry. These events provide opportunities for professionals to learn from industry experts, network with peers, and stay up-to-date with the latest trends in digital.
Competitors
BrainStation’s main competitors in the digital skills training industry include:
- Udemy Business
- Cornerstone Learning
- Continu
- LinkedIn Learning
- Learnerbly
- Docebo
- 360Learning
- Adobe Learning Manager
- Absorb LMS
- Tovuti LMS
Pros and Cons of BrainStation
Pros
- Expert Instructors: The instructors are knowledgeable, supportive, and provide real-world insights.
- Practical Experience: Hands-on projects are integrated into the courses, allowing for real-world application of skills learned.
- Engaging Curriculum: The material provided delves deep into the respective fields, fueling fascination and comprehensive understanding.
- Collaborative Learning: BrainStation provides an environment conducive to collaborative learning, allowing interactions with students from different fields.
- Well-Structured Bootcamps: Courses like the Web Development and Data Science bootcamps are rewarding and leave participants feeling well-prepared for industry challenges.
- In-person Experience: The in-person learning experience fosters a better understanding, allowing direct interactions, discussions, and practical project executions.
- Comprehensive Coverage: The curriculum is up to date, covering a broad range of relevant topics in product management and other fields.
Cons
- Limited Access to Materials: Access to the learning materials is restricted to just 6 months post-completion of the course, despite the high cost.
- Outdated Materials: Some of the learning materials and courses are not up-to-date, lacking coverage of latest trends and updates like G4 analytics.
- Lack of Real-time Learning: Classes sometimes feel like simple PowerPoint presentations, without in-depth exploration of topics.
- Transparency Issues: There is a lack of clarity and transparency in terms of career services, partner hiring, and other post-course benefits.
- Fast-paced Learning: Some students find the pace of classes to be too fast, raising concerns about retention and long-term understanding of the material.
- Cost: The courses come with a hefty price tag, and some students feel they don’t get value equivalent to the money spent.
