What is Toloka? Know From Basic Uses to Advanced Insights

Toloka is a crowdsourcing platform that allows users to break tasks into micro-tasks and distribute them among a vast network of contributors. Explore its intricacies and see how it measures up to its rivals in the following analysis.

Background Story

Toloka is a crowdsourcing platform and microtasking project launched by Yandex in 2014. Yandex is a Russian multinational corporation that specializes in Internet-related products and services, including search and information services, eCommerce, transportation, navigation, and online advertising. Toloka was created to quickly mark up large amounts of data, which are then used for machine learning and improving search algorithms. The platform offers simple tasks that help improve algorithms used by modern technologies. With Toloka, users can earn rewards while contributing to the advancement of self-driving vehicles, smart web searches, advanced voice assistants, and eCommerce.

Target Customers

Toloka’s target customers are businesses and organizations that require large amounts of data to train their machine-learning models. The platform is designed to help these customers quickly and efficiently label their data, which is essential for training machine learning models. Toloka’s customers include companies in the fields of self-driving cars, eCommerce, voice assistants, and search engines.

Featured Customers

Toloka has a wide range of customers, including some of the biggest names in the tech industry. One of Toloka’s featured customers is Yandex, the company that launched the platform. Yandex uses Toloka to improve its search algorithms and other machine learning models. Other featured customers include Samsung, which uses Toloka to improve its voice assistant, and Lyft, which uses Toloka to improve its self-driving car technology.

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Funding, Capital Raised, Estimated Revenue

Toloka has raised a total of $1.5 million in funding from one investor, Plug and Play Accelerator. The funding was raised in Toloka’s Incubator/Accelerator funding round. Toloka’s estimated annual revenue is currently $69.2 million per year. However, it is important to note that Toloka’s revenue is estimated to be less than $5 million.

Products and Services

toloka products features

Toloka offers a range of products and services designed to help businesses and organizations quickly and efficiently label their data. The platform offers simple tasks that can be completed by anyone, regardless of their technical expertise. Toloka’s products and services include:

  • Data Labeling Platform
  • Adaptive AutoML
  • ML Platform
  • Large Language Models
  • E-commerce Services
  • Search Relevance
  • Content Moderation
  • Computer Vision
  • NLP & Speech

The platform also offers content moderation, field tasks, and optimization of internal business processes.


Toloka has several competitors in the crowdsourcing and micro-tasking space. Some of Toloka’s top competitors include:

  1. Strikingloo.github.io
  2. Labelbox.com
  3. Github.com
  4. CloudFactory
  5. V7labs.com
  6. Wow AI
  7. Humanloop.com
  8. Labelyourdata.com
  9. Superannotate.com
  10. Plainsight.ai

Pros and Cons of Toloka


  1. Simplicity: Toloka offers tasks that can be completed by anyone, catering to all levels of technical expertise.
  2. Focus on Machine Learning: The platform is geared towards improving machine learning models and algorithms, optimizing the quality of products and services.


  • Limited Scope: Though designed for data labeling, Toloka might not be the best choice for intricate tasks.
  • Reward System: The monetary rewards provided for task completion may not be appealing enough for some users.
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